Celebrating Activity Professionals Week: Making Meaningful Moments Through Engagement and Joy
As part of National Activity Professionals Week, we are proud to highlight the dedicated individuals who bring connection, creativity, and joy to residents in long-term care communities. This week, we’re spotlighting five activity professionals around the state.
Bruce MacPherson, Crowne Health Care of Montgomery
Bruce MacPherson didn’t originally plan a career in long-term care. While attending the University of Florida, he had the opportunity to complete volunteer work at a skilled nursing care facility. What started as a requirement quickly became a calling.
“After about five months of volunteering, my heart knew this is where I wanted to dedicate my time,” Bruce shared. “Every day is different in this field, and bringing joy and smiles to our residents is what keeps me going.”
For Bruce, the most rewarding part of his role is seeing residents enjoy themselves and hearing their words of appreciation. “Those looks of enjoyment and gratitude are priceless,” he said. “They motivate me to keep growing and getting better at what I do.”
When it comes to favorite activities, Bruce says it’s hard to choose just one, but he has a special passion for team-based activities. These programs allow residents to form teams, create names, cheer one another on, and build camaraderie.
“Watching residents encourage their teammates, give high fives, and practice good sportsmanship is incredibly heartwarming,” Bruce said. “Everybody is a winner—especially if there’s a sweet treat afterward.”
Crowne Health Care residents participate in a wide range of team activities, including basketball, cornhole, balloon tennis and volleyball, noodle hockey, bean bag challenges, washers, and more. Bruce also leads popular games like Horse Racing, Crazy Bocce, Ping Pong Bowling, Drop Cup, Lucky Dog, and the Crowne “Grabber” Lottery. Many activities include earning “Crowne Dollars” as prizes, which adds to the excitement and motivation.
Bruce believes strongly in keeping residents physically and mentally engaged. “I always say, ‘Use it or lose it,’” he explained. “That applies to both physical and cognitive activities.”
Inclusivity is central to his approach. Bruce focuses on what residents can do, rather than what they cannot, and encourages residents to support and applaud one another. “Making everyone feel comfortable and welcome helps build a sense of family,” he said.
He credits much of his success to his activity staff. “This wouldn’t be possible without my incredible team. Any successful activity program depends on the people implementing it.”
Bruce hopes people understand that activities are far more than entertainment. “Activities aren’t just Bingo, and they’re not babysitting. They are an essential part of a successful facility. We’re here to make life meaningful, enjoyable, and fulfilling for our residents.”
Thank you, Bruce!
